Six Reasons Why Competitive Analysis is Important
For those of you looking to really establish your business online, SEO, or Search Engine Optimization, is absolutely vital. Whether you do or do not have a strong online presence, utilizing SEO to your advantage can only result in good things for your business. SEO is basically a series of specially created strategies designed to help boost your website/social media pages, as far up the search engine rankings you can possibly get. If for example, you sell garden furniture, when people search for ‘garden furniture’ via the search engines, you will want your website to be one of the first pages that appears.
With good SEO, that is exactly what will happen, and the closer you are to the top of page 1, the more conversions you are likely to enjoy. In terms of SEO however, competitor analysis is incredibly important because you need to know what your competition is up to, and how they are doing. market research on competitors is not shady, or underhand, it is an everyday part of SEO, and if you want to stay two steps ahead of your competitors, you will need a competitive analysis report. To help you understand why that is, here’s a look at six reasons why competitive analysis is so important.
Understand your competitor’s strengths – If you truly want to beat your competition, you need to understand their strengths, and then use these to your advantage. Again, it may sound underhand, and it may feel dirty, as if you are stealing ideas from your competitors, but everybody is doing it, and it is an accepted strategy. Business can be fairly brutal at times, and when you make use of competitor analysis Glasgow services, you can get an insight into what it is that is making your competitors so successful. If for example, you have noticed your competitors posting a lot more content on their blogs over the last few months, if their traffic and conversion rates have also begun to increase at that time, you should probably think about posting useful and engaging content on your own blogs. You aren’t ripping off your competition, you are simply learning from them, and are implementing their strategies in your own business.
Understand popular keywords and phrases – In terms of SEO, keyword targeting is one of the most effective strategies currently being used, and that is not going to change anytime soon. When you make use of SEO analysis tools such as Majestic, Moz, and Ahrefs, the software will cleverly analyze any backlinks included in the content, and then identify successful keywords. Again, sticking with garden furniture, if for example, ‘garden Tables’ has proven to be a successful keyword, the next time you create your content, you should probably think about including ‘garden tables’ in your content somewhere. Put simply, specialist software will analyze content and will help identify keywords and phrases that your competition are ranking for, that you aren’t. You will then have access to these keywords, and you can simply pass them over to your SEO copywriter, and hey presto – more traffic for your website.
Understand your competitor’s weaknesses – Not only is it important to understand what it is that is helping to make your competition successful, it is also vital that you know what is holding them back. A competitor analysis report will also provide an insight into failed strategies, so you know to avoid them. If for example, there are keywords that are relevant, but are just not creating any real traffic, you know to discard these keywords and to focus on ones that have a proven track record. Market research on competitors is about understanding your competition’s failures and drawbacks as well as their successes. When you know what is holding them back, you know not to make the same mistakes as them.At Glasgow SEO services we will help you with all of this.
There are keywords that are relevant, but are just not creating any real traffic, you know to discard these keywords and to focus on ones that have a proven track record. Market research on competitors is about understanding your competition’s failures and drawbacks as well as their successes. When you know what is holding them back, you know not to make the same mistakes as them.
Make necessary adjustments – Another very impressive benefit associated with hiring competitor analysis Glasgow services, is the fact that doing so could help you to fine-tune the categories you are advertising with. As an example, if you sell healthy snack bars as part of the snack food category, you may find that targeting the healthy food categories could be more lucrative, and could potentially mean more conversions. With competitor analysis, you see which relevant categories are the most lucrative, and you can subsequently make adjustments as required.
Enjoy increased revenue – Finally, the last reason why it is so important to analyze your competitors is because if you fail to do so, you could potentially be losing out financially. By understanding what makes your competitors successful, and what is holding them back, you get a much clearer idea of what you need to do to help get your business out there, and to drive more people to your site and your services/products. The more successful your SEO marketing strategies are, the more likely you are to make more money. Obviously you don’t need anybody to explain why making more money is a good thing, so if you haven’t yet made use of
professional competitor analysis services, you may wish to do so sooner rather than later. With directseoservices.co.uk, you receive expert advice, a detailed analysis report, and a consultant who will advise you on which steps should then be taken to beat your competitors and stay atop the mountain. The better your SEO, the more successful your business becomes.
Keep up to date with all of our services our Glasgow seo services we offer many different packages to suit every budget as well as help to understand the whole process of ranking your website how to analyse your keywords and how to design and keep your own website up to date using wordpress or point and click website builders. Just book some time with us and begin the process of managing, understanding and being in control of your own website as well as ranking it on page one of the search engines